Building successful software companies is not an easy task. Besides a great product and capital, it takes effective demand generation techniques, a thoughtful sales process and alliance synergy with market leaders. With more than 30 years of experience in marketing innovative high-tech solutions to top tier clients, Jim Willis is a senior sales, business development and marketing professional with the kind of expertise that has grown several early stage companies to market dominance, including Lotus, Adobe, Match.com, Cast Iron Systems and Eloqua. Mr. Willis is presently senior vice president of marketing and alliances for Jitterbit, a Northern California-based provider of flexible and easy to use Cloud-based integration software. More than 125,000 organizations currently use Jitterbit to connect on-premise business applications, databases and Cloud applications.

Mr. Willis has been active in the computer sales industry since he left the U.S. Army as an Infantry Officer. Before joining Jitterbit in 2011, he was senior director, strategic alliances, at IBM and senior vice president for business development at Eloqua, a highly successful demand generation software company. Besides leading world-class sales and marketing teams, Mr. Willis has also developed highly successful partnerships with such companies as Salesforce.com, Microsoft, SAP, Oracle, IBM and HP. He has a master’s degree in systems management from the University of Southern California and has a Bachelor of Arts in political science from San Jose State University.